DIGITAL THEATRE - rewires running

Once upon a time, a run was just a run, a quiet, private negotiation between you, the trail and whatever the day had thrown at you. Now it’s a performance. A data drop. A public audition for digital approval.

Strava does more than track km run; it rewires the entire meaning of movement. What used to be self‑directed is now a form of participatory surveillance, and with it, the full biopsychosocial fallout of being watched; always.

This article unpacks how Strava turned running into a neoliberal performance ritual and what that means for your body and your mind.